Brand New Deal: The Branding Effect of Corporate Deal Structures
نویسندگان
چکیده
منابع مشابه
Deal or No Deal? - Asessing the Daily Deal Shopper
We build upon previous work done in online shopping segmentation but follow a customer-revealed approach by using an explorative cluster analysis on a sample of 11,848 daily deal shoppers located in Switzerland. We identify six segments into which the daily deal shoppers can be categorized: recreational shoppers, mobile shoppers, traditionalists, bargain hunters, socializers, and convenience se...
متن کاملRadiation oncology: the new deal.
Radiation oncology is a relatively young specialty that has evolved as a subspecialized discipline over the past 30 years. Although the use of radiation for therapeutic purposes has been studied for the last century, it has only been relatively recently that the formal specialty has been recognized. Originally, training in the use of radiation for therapeutic purposes was included as part of di...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2005
ISSN: 1556-5068
DOI: 10.2139/ssrn.790928